Looking for something new and active to do in Minnesota? Activate might just be your next obsession.
What is Activate?
If you’ve been craving something beyond the usual dinner-and-a-movie routine, you’re going to love this. Activate is an immersive, high-energy activity center where you are the player.
Instead of sitting back and watching, you’ll be running, jumping, climbing, and problem-solving while lights, sensors, and sounds react in real time. It’s part fitness class, part video game, part adventure — and all fun.
Check out this Tiktok from @MNHousewives of what you can expect!
Activate Roseville: Your Gateway to the Game
The first Minnesota location opened in Roseville, just off County Road B2 (address: 1955 County Road B2 W, Suite 10). It’s already buzzing with groups, date nights, and team outings.
Here’s what to know:
- Price: $29.99 + tax per person for a full access pass.
- Sessions: You’ll play multiple 1–3 minute rooms with different challenges.
- Booking: Reserve ahead online, then check in and get your high-tech wristband to track your progress and score.
- Parking: Free and easy.
Each room is a little different — one moment you’re strategizing, the next you’re sprinting or climbing. Fans say every visit feels unique. One reviewer even warned, “you will get tired from all the running and jumping,” but hey — that’s half the fun, right?
Activate Mall of America: Level Up Your Experience
For those who love a day at the Mall of America, Activate opened its second Minnesota spot there in late 2024. It’s tucked right into the MOA entertainment mix — perfect if you want to pair your visit with shopping, dining, or Nickelodeon Universe.
- Hours: 9:30 a.m. – 10 p.m. Sunday–Thursday, extended hours on Fridays and Saturdays.
- Why MOA Rocks: Endless game combos + mall food court treats + shopping all in one trip.
This location is ideal if you’re looking for a little more energy on your mall day — or if you’ve got friends visiting from out of town and want to show off something unique.
Why You Need to Go
Here’s why I think Activate deserves a spot on your Minnesota bucket list:
- It’s interactive: No sitting and scrolling — you’re in on the action.
- It’s great for groups: Bring your family, a date, or your competitive friends.
- It’s a workout in disguise: You’ll definitely break a sweat.
- It’s repeatable: With hundreds of game combos, every visit feels fresh.
Tips for Your First Visit
- Book ahead: Time slots fill quickly.
- Wear sneakers and comfy clothes: You’ll be climbing, running, and crouching.
- Bring friends or family: It’s more fun with a group.
- Be ready to move: Think of it as a mix between a game night and a workout.
Final Thoughts
If you’ve been searching “fun things to do in Minnesota,” “Roseville attractions,” or “Mall of America activities,” add Activate to your list. Whether you’re planning a birthday, a date night, or just need to burn off some energy, this is the perfect combo of tech + movement + good times.
Grab your crew, book your spot, and get ready to sweat, laugh, and maybe even find out who’s the most competitive in your group.
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